Unleashing Growth: Why African Startups Should Master the Art of Sales and Business Development with Gerald Black
Unlocking AfricaPlay episode
Show notes
Episode #74 with Gerald Black, who is a highly accomplished expert in the realms of entrepreneurship and business development. Renowned as a successful serial entrepreneur, Gerald brings a wealth of experience and knowledge in entrepreneurship, business development, and project management, making him a highly sought-after consultant and mentor within the African startup community.
Moreover, Gerald holds the esteemed position of Head of Go To Market at Anchor, a cutting-edge banking-as-a-service platform. Anchor enables seamless integration of essential financial features such as accounts, cards, payments, lending, and more into your product within a matter of minutes. With Gerald's invaluable expertise in this role, he spearheads the strategic initiatives to bring Anchor's innovative solutions to market.
What We Discuss With Gerald
Does the sales cycle from pipeline generation, lead qualification, and closing differ when trying to implement it in the African startup space? How important is a strong sales and business development strategy for the success of startups in Africa? How do you help African startups overcome the challenges they face in terms of growth and scalability? What are some of the key factors that investors look for in startups when it comes to sales and business development? What do you think sets successful African startup founders apart from those who struggle to make it? And much more...Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss From Local to Global: Unlocking the Potential of African Restaurant and Retail Brands with Leonard Mudachi? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Gerald on LinkedIn at Gerald Black, and Twitter @_GeraldBlack
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
www.etkgroup.co.uk
info@etkgroup.co.uk
