How a Boutique PR Company Is Changing the Conversation About Africa’s Tech and Start-up Sectors with Jessica Hope
Unlocking AfricaPlay episode
Show notes
Episode #63 with Jessica Hope, who is Founder and CEO at Wimbart, which is a boutique public relations company with a heavy emphasis on Africa & emerging markets. They produce hyper-targeted, relevant & meaningful media campaigns for a range of international clients.
They work across technology, start-ups, entertainment, social enterprises, entrepreneurs and consumer products, to deliver memorable press campaigns.
What We Discuss With Jessica Hope
How have PR and communications evolved in Africa during your time working on the continent? What is the current state of PR and communications in Africa? Do you believe African businesses truly understand the power of PR and communications, both internally and externally?Do you believe there is a link between positive PR and communications and investment flows into Africa or specific companies?Is it still difficult to pitch stories on Africa to journalists outside of Africa, or has this changed?And much more...Full show notes and resources can be found here: Unlocking Africa show notes
Did you miss my previous episode where I discuss Connecting Talent to Opportunities. Overcoming Challenges in African Workforce Development with Noam Kan? Make sure to check it out!
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Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamu
Connect with Jessica on LinkedIn at JessicaHope, and Twitter @Wimbart
Many of the businesses unlocking opportunities in Africa don’t do it alone. If you’d like strategic support on entering or expanding across African markets, reach out to our partners ETK Group:
www.etkgroup.co.uk
info@etkgroup.co.uk
