RDB CEO, Clare Akamanzi, on new Visit Rwanda/Bayern Munich partnership, building Brand ‘Rwanda’ and future plans for the tourism industry
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With the announcement yesterday of the new partnership with German superclub, Bayern Munich, it brings to three, the number of European football teams that Visit Rwanda partners with. The first two being Arsenal FC, in England, and Paris Saint Germain in France.
What is especially noteworthy is that this new partnership comes exactly half a decade since the first one was signed with Arsenal in 2018.
In the year that the first Visit Rwanda partnership was announced Rwanda earned $425 million from tourism. Amazingly, five years later, and despite the global slowdown as a result of the covid pandemic, Rwanda is well on the way to earning over half a billion dollars this year.
To discuss the new partnership with Bayern Munich, as well as what the years ahead look for the tourism industry, I am joined this week by Clare Akamazi, the CEO of the Rwanda Development Board.
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