Why gender-based marketing is bad for business | Gaby Barrios
TED Talks DailyPlay episode
Show notes
Companies often target consumers based on gender, but this kind of advertising shortcut not only perpetuates outdated stereotypes -- it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
Vote for our show in the Signal Awards for Most Inspirational podcast!
Hosted on Acast. See acast.com/privacy for more information.
