Get The App

Download the Josplay app for the best experience.

Download Now

Charts

Discover the latest hits and trending music.

Explore Charts

Podcasts

Stories, music and conversation from Africa and its diaspora.

Browse Podcasts

New Releases

Stay updated with the latest music releases.

See New Releases
← TED Talks Daily
The art of marketing — for good | Raja Rajamannar artwork

The art of marketing — for good | Raja Rajamannar

TED Talks Daily
15:02
Play episode

Show notes

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change. (This conversation was hosted by TED's Whitney Pennington Rodgers.) Vote for our show in the Signal Awards for Most Inspirational podcast! Hosted on Acast. See acast.com/privacy for more information.

More from this show

More
  1. AI brain fry is real. Here’s what’s causing it | Julie Bedard

    Workers everywhere are quietly redesigning their jobs around AI, boosting productivity but also creating new kinds of problems. AI advisor Julie Bedard thinks she has a fix. She sh…

    11:25
  2. Why it's so hard to listen when you disagree | Emily Kasriel

    Do you avoid talking to people you disagree with? Author and mediator Emily Kasriel thinks you should try it out. She explains why engaging with ideas that bother you is one of the…

    13:32
  3. How to make parenting less lonely | Stacey McLachlan

    When parents first have kids, some risk entering “the loneliest decade,” where they fall out of touch with friends. Writer Stacey McLachlan decided to do something different when s…

    20:26
  4. Sunday Pick: Can AI really teach your kids? with Leah Belsky | from WorkLife with Molly Graham

    Technology has been promising to revolutionize education for a long time. Online learning, smartphones, and even asynchronous classes during COVID seemed for a while like they migh…

    51:09
  5. Why the future is human ... plus AI | Sal Khan and Esther Perel

    As AI reshapes work, school and love, what part of being human can't a machine take over? In a wide-ranging conversation, psychotherapist Esther Perel and TED's vision steward Sal…

    23:39
  6. The three words that saved my life | Blake Mycoskie

    On paper, Blake Mycoskie is a glowing success story: he founded TOMS Shoes, building a global brand that has given away more than 100 million pairs of shoes to children in need. Ye…

    18:48
Now Playing

No Track Playing

The art of marketing — for good | Raja Rajamannar — TED Talks Daily | Podcast | Josplay Music